Apple CEO Tim Cook could step down after Apple Glasses launch

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Apple CEO Tim Cook could step downwardly after Apple Glasses launch

(Paradigm credit: Justin Sullivan via Getty Images)

For Apple CEO Tim Cook's reportedly final trick, he's going to launch a whole new category for the company. Cook, who filled the shoes of the seemingly irreplaceable Steve Jobs, is expected within Apple to stride down as soon as 4 years from now, in 2025.

This comes to united states of america via the ever-reliable Marking Gurman at Bloomberg, whose latest cavalcade suggests that a multitude of factors could mean that Cook is "going to retire erstwhile between 2025 and 2028." His reported departure is tied to the release of the long rumored Apple glasses, which would be the visitor'southward first standalone AR product.

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Specifically, Gurman notes that the common "belief inside Apple tree is that Cook only wants to stick around for 1 more major new production category, which is likely to be augmented reality glasses rather than a car."

And when we took a moment in the Tom'south Guide Slack to recall back about Tim Melt'due south large successes, we're thinking there's a strong chance these spectacles volition exist a striking. Cook's been at Apple for 10 years, and during that time has seen the launch of multiple successful categories, as well as a revolution in Apple tree'south component strategy.

Assay: Tim Cook's big wins (and fails)

Not that Apple ever explains who is responsible for what product, but let'south await at the major launches since 2011. While the acquisition of Beats Electronics from Dr. Dre and Jimmy Iovine may not take seemed like a huge deal in 2014, it was one of the first big moves Apple tree made into the audio and headphones world since the failed iPod Hi-Fi. And it would be proceeded by the 2016 launch of AirPods, i of Apple's biggest success stories in Tim Cook's first decade with the company. Beats' app technology was also seen as an influence for Apple Music.

(Image credit: Future)

Speaking of Apple tree Music, it's just i of many services that Apple's launched in recent years, including Apple TV Plus. That services partitioning is growing and growing, bookkeeping for 21.47% of the company'south total revenue co-ordinate to Statista — with 26% growth revealed in the latest Apple quarterly earnings announcement . Apple tree TV Plus may have taken a while to find its first critical hit with Ted Lasso, but the imminent arrival of Jon Stewart's new show on the service could make it a must-take.

Plus, there'southward the Apple Watch, the industry leader in wearables and smart watches. Released in April 2015, the Lookout didn't exactly accept off at first, just once Apple pivoted to a stronger focus on fitness in 2014, the device truly found an audience.

And we can't use the word "pivot" without mentioning Apple tree Silicon. Intel is clearly in the rear view mirror for Apple right at present, as the company launched the M1 MacBook Air and Pro in belatedly 2020, followed by the M1 Mac mini and M1 iMac. These notebooks provided huge leaps forward in battery life and performance, and the April 2021 Apple earnings call revealed Mac revenue of $9.0 billion, upwardly 70% according to MarketWatch.

(Image credit: Laptop Magazine)

But until the most contempo iterations of the MacBook, Apple's laptops and Macs had some difficulties nether Cook'south term. The butterfly-switch MacBook Pro and Air proved highly controversial, every bit lawsuits and repair programs arose due to the thin design which was claimed to be prone to failure.

Then there'south the big shiny 2013 Mac Pro. Sold on a reputation for upgradability, that futurity never exactly happened. Referred to be many as "the trashcan" for its cylindrical design, this was non a striking, and pushed Apple to redesign the system for the 2019 Mac Pro, which is colossally expensive with a starting price of $5,999.

Apple nether Cook has also faced increased scrutiny for how it manages its iOS App Store, and had serious dust-ups with the European union over its proprietary ports. Then there's the large fight with Ballsy Games, which saw Fortnite leave Apple tree devices.

The adjacent Apple CEO: Who could be next?

Major contenders for the title include Greg Joswiak, aka "Joz," (a senior vice president of annotation in the company), Deirdre O'Brien (who leads Apple'due south retail) and COO Jeff Williams.

If Apple tree is looking for a CEO in the vain of Melt, and so Williams could be the almost likely internal candidate. He'due south known for running the supply concatenation for Apple, which is what Cook was famous for before he took the role at the head of the table.

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Henry is a senior editor at Tom's Guide covering streaming media, laptops and all things Apple tree, reviewing devices and services for the past six-plus years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He'southward likewise covered the wild globe of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.

Source: https://www.tomsguide.com/news/apple-ceo-tim-cook-may-step-down-after-one-more-big-thing

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